A campaign to reduce chewing gum litter is being supported by Aylesbury Vale District Council.
Starting on Monday 24th September 2018, Aylesbury Vale District Council is supporting a campaign run by the Chewing Gum Action Group to help raise a greater awareness and understanding of the high and avoidable clean up costs incurred by chewing gum litter.
The Chewing Gum Action Group is an organisation that works in partnership with a number of big organisations and local authorities to help reduce the amount of chewing gum litter on our streets.
Working in partnership with Keep Britain Tidy, Wrigley and the Department for Environment, Food and Rural affairs, as well as multiple other organisations, the campaign run by the Chewing Gum Action Group in 2017 resulted in a 36% reduction in chewing gum litter.
Research from Keep Britain Tidy showed that local councils spend around £60m each year cleaning up chewing gum litter, with 95% of primary retail and commercial sites in England having chewing gum staining.
AVDC will support the national campaign by use of social media, promoting material in poster sites in Aylesbury town centre and by speaking with local businesses to help combat and reduce chewing gum litter in Aylesbury Vale. There will also be targeted and monitored cleansing taking place throughout the campaign.
Councillor Sir Beville Stanier, Cabinet Member for Waste and Licensing at Aylebsury District Council, said: ‘As a council, we are keen to help combat chewing gum litter across Aylesbury Vale. Our greatest tool is to raise awareness of the avoidable costs cleaning and removing chewing gum litter incurs, and we hope to work closely with our local residents and businesses throughout this campaign to prevent chewing gum litter.‘