Web Analytics

Local High Wycombe ice cream producer teams up with major supermarket launch a new ice cream

| June 5, 2020

The new Rainbow Ice Cream. (image supplied on behalf of Beechdean Dairies and Aldi)

A local ice cream producer in High Wycombe has teamed up with a major supermarket to launch a range of summer treats for shoppers to enjoy, including a new variety that will help raise funds for charity.

Beechdean Dairies, based in High Wycombe, have worked with Aldi to produce a new Rainbow Ice Cream. All profits from each tub sold is to be split between NHS Charities Together and Aldi’s charity partner, Teenage Cancer Trust.

The product combines the popular Soft Scoop Vanilla Ice Cream and Scottish Raspberry Ripple Ice Cream with rainbow sprinkles and Hundreds and Thousands, and will be available in stores throughout the summer.

A new Specially Selected Chocolate Brownie Ice Cream, infused with a rich salted caramel sauce, has also been developed. The delicious new treat is the latest variety in the existing Best of British Desserts Ice Cream range from Aldi, which is available in three other flavours that celebrate quintessentially British flavours of Lemon Meringue, Eton Mess and Vanilla Salted Caramel.

Andrew Howard, Managing Director at Beechdean Dairies, said: ‘It can take up to six months for us to launch a new product under normal circumstances, so my colleagues and the Aldi team deserve enormous credit for their tireless efforts to ensure we could get the new Rainbow Ice Cream onto shelves so swiftly.

We’re incredibly proud to be playing our part in supporting NHS Charities Together and Teenage Cancer Trust.

Our long-term partnership with Aldi has helped us to enjoy growth that we could never have imagined without having to compromise on the family values that are at the heart of everything we do.

Beechdean Dairies is a family-owned business, which was founded by husband and wife duo Andrew and Susie Howard more than thirty years ago, has worked with Aldi since 2018. During 2020, the equivalent of more than 40 million servings of ice cream will be delivered by Beechdean Dairies to Aldi stores across the country.

All of the ice cream produced by Beechdean contains no artificial products and is made with British ingredients where possible, including milk sourced from Beechdean’s own Jersey cow farm in Buckinghamshire.

The firm has also worked closely with the Aldi team to reduce its environmental impact, including developing links with local farms to cut down on food miles, reducing packaging across its range and investing in new, more efficient machinery.

Julie Ashfield, Managing Director of Buying at Aldi UK said: ‘We’re really excited to be rolling out the latest offerings from Beechdean Dairies across our stores for shoppers to enjoy this summer. In particular, the new Rainbow Ice Cream will do a huge amount to benefit two worthy causes, and we’re confident that it will be a hit with customers.

Working with British suppliers has been key to our growth, and we’ve enjoyed a successful relationship with Beechdean over the last few years. We look forward to continuing working with them and helping them to grow alongside us for many more years to come.

*Source of article :Press release on behalf of Beechdean Dairies and Aldi.

Comments are closed.