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High Wycombe town centre to benefit from a series of ‘recovery linked’ projects

| November 16, 2020
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Part of the ‘Parklet’ being installed in Frogmoor, High Wycombe. (Image supplied by HWBIDCo)

HWBIDCo is launching a series of ‘recovery linked’ projects as the first few positive steps towards creating a post-Covid town centre in High Wycombe.

While the national lockdown continues to present challenges HWBIDCo is launching a series of exciting ‘recovery projects’ to prepare High Wycombe for a new progressive era.

The programme of improvements, including a new two part ‘Parklet’ in Frogmoor, FREE Wifi and COVID-safe Christmas celebrations, has been designed not only to brighten up the town centre, but also offer a variety of new visitor services, firmly positioning High Wycombe as a destination for a post-COVID world.

Frogmoor ‘Parklet’

The newly installed Frogmoor ‘Parklet’ is designed to be welcoming new outdoor destination in the town. Designed as a modern outdoor seating space, the ‘Parklet’ will offer a safe, green location for shoppers to relax and enjoy, whilst also supporting businesses in the Frogmoor area. The parklet has been part funded by High Wycombe Community Board.

Town centre ‘Enlivenment’

Adding a splash of colour to the town this winter, HWBidCo have been working in conjunction with local artist Dan Wilson to bring retail window displays and seating spaces to life, including the old Burger King unit.

By installing creatively curated window vinyl and brightly painted benches, the streets of High Wycombe are already looking the part for the brighter future ahead.

Free Wifi and NEW town centre website

Visitors to High Wycombe town centre will soon be more connected than ever, as a new FREE Wifi service is launched making the perfect provision enabling sightseers to access the NEW ;soon to be unveiled’ High Wycombe website promoting the town’s heritage, news and upcoming events. Newly installed footfall sensors will also be used to measure footfall and track movement across the town and will play a crucial part in providing evidence for future grant funding.

Christmas 2020 events

Whilst Christmas 2020 may well look a lot different for everyone, HWBidCo have been working hard to put plans in place to ensure that High Wycombe can still celebrate the festive season in a safe and socially-distanced way.

The town centre ‘Light Switch On’ Event has been suspended this year in favour of an immersive ‘Lights Experience’ including an interactive initiative taking place under the Pepper Pot in the High Street. The town will be ‘lit up’ in two parts on Thursday 19th and 26th November 2020 and can be enjoyed every evening until Christmas.

Festive film buffs will be in for a huge treat with a GIANT LED CINEMA SCREEN popping up by the Frogmoor ‘Parklet’ from Thursday 17th to Wednesday 23rd December 2020.

The ‘Festive Film Club’ will be screening two Christmas classics each day at 12.00pm and 2.00pm, featuring all the greats including Elf, Polar Express, Home Alone and more. Screenings will be FREE to attend for all and limited socially-distanced seating will be available.

On Saturday 19th December 2020, the Guildhall in the High Street will play host to a special ‘Spin and Win – Festive Wheel of Fortune’ from 11.00am to 4.00pm, with shoppers trying their luck to win Christmas goodies galore. Simply show a receipt obtained from a town centre shop or restaurant that day and take a spin – every player is a guaranteed winner, but will you hit the festive jackpot?

Chief Executive of HWBidCo, Melanie Williams,said: ‘As with any major town across the UK, High Wycombe’s recovery from the impact of the pandemic is going to take time, but by taking the first positive steps we’re optimistic in distancing ourself from any long-term doom & gloom.

Throughout [2020] we’ve worked closely with many of our independent retailers to develop a robust ‘recovery plan’, which we’re now putting into action.

With the installation of new town centre spaces and facilities we are starting to recognise a brighter future ahead, which, not only appealing to visitors, is of imperative support to our retailers who’ll benefit from the increase in footfall & engagement from the public.

*Source of article : Press release from HWBIDCo.

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