Deichmann to open store in Eden

Deichmann, Europe’s largest shoe retailer, is to open a new store in Wycombe’s flagship Eden shopping centre.

The new shop will be located next to the former La Senza unit which itself is being converted into a new outlet for the sports retailer JD sports.

Deichmann started in 1913 in Germany and already have 67 stores in the United Kingdom. The company employs approximately 33,700 people in 3,325 stores across Europe and the world.