A Peloton concession is to open in the High Wycombe branch of John Lewis & Partners on Thursday 24th September 2020.
Peloton, the pioneering, global interactive fitness platform and John Lewis & Partners have announced a new retail partnership to open nine Peloton concessions in John Lewis shops across the UK. These concessions will be the first of their kind in the UK.
In August 2020, the first Peloton concession opened successfully in John Lewis’s flagship Oxford Street shop. Throughout September and October 2020 eight further concessions are to open in the John Lewis & Partners branches in High Wycombe, Southampton, Kingston, Welwyn Garden City, Liverpool, Bristol, Horsham and Cheadle.
In a premium environment, customers will have the opportunity to experience the Peloton Bike and the new Peloton Bike+ with a personalised walk through and learn from Peloton experts about the live studio experience they can subscribe to and enjoy at home. Customers will also be able to shop the latest Peloton clothing.
In 2014 Peloton pioneered connected, technology-enabled fitness introducing its indoor Bike to the U.S. audience. In 2018, Peloton began international expansion, launching in the UK and Canada.
Peloton brings the energy and benefits of studio-style workouts to the convenience and comfort of home. With thousands of classes across a variety of disciplines, taught by a roster of elite instructors, Peloton delivers real-time motivation and curated play lists from the world’s best artists.
In the UK, the brand’s immersive content is accessible through the Peloton Bike, Bike+ and the Peloton App, which provides a full slate of fitness offerings such as indoor cycling, running, walking, strength, stretching, cardio, yoga and meditation wherever you are.
Kevin Cornils, Managing Director, International for Peloton commented: ‘We’re excited to be partnering with John Lewis, a company that is known for its innovative product offering and in-store experiences. Peloton is such a unique concept, and our retail locations, now including John Lewis, are a fantastic way to learn more about Peloton and to experience the Bike in person.‘
Christine Kasoulis, Partner and Fashion Director at John Lewis, added: ‘We are constantly striving to source the best products and services to meet our customers evolving wellbeing needs. So, we are extremely proud to be the nationwide partner for Peloton because they offer the ultimate experience when it comes to at home workouts, which have become particularly important for many people this year.
Peloton offers the highest product quality, with the energy of a boutique studio class in your living room, allowing our customers to achieve their goals whilst balancing their work and family life.‘
*Source of article : Press release from John Lewis & Partners.