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‘Metal Matters’ campaign to increase metal recycling in Buckinghamshire

| February 9, 2021

The ‘Metal Matters’ campaign aims to increase metal recycling rates in Buckinghamshire. (Image supplied by Buckinghamshire Council)

A new ‘Metal Matters’ campaign is being launched to increase metal recycling throughout Buckinghamshire.

The campaign aims to encourage households to recycle their food and drink cans, kitchen foil, foil containers and trays, empty aerosols and metal screw tops.

Every year over 425,000 miles of household foil are used which is enough to go around the world 17 times, the average household also uses 600 food cans and 380 drinks cans each year.

The ‘Metal Matters’ campaign is being run by the Aluminium Packaging Recycling Organisation (Alupro). It is designed to improve education around metal packaging recycling.

Items such as a food or drinks can are endlessly recyclable into any type of metal product from a paper clip to a car engine component, an iron to a washing machine or simply another food or drinks can.

To drive the campaign locally, Buckinghamshire Council has partnered with Alupro to organise leaflets to be distributed by Royal Mail to over 200,000 homes across Buckinghamshire, further material is set to arrive six weeks later.

Educational posters will be displayed at all nine Household Recycling Centres (HRCs) in Buckinghamshire, the campaign will also be shared from the @BucksCouncil social media channels. A series of online resources will also be made available to local primary schools to encourage all of Buckinghamshire’s recycling-savvy residents to increase their metal recycling.

Cllr Bill Chapple OBE, Cabinet Member for Environment and Climate Change at Buckinghamshire Council, said: ‘While our residents have already formed good recycling habits, we know we can do better.

Through the Metal Matters campaign, we are working to educate and inform local residents about how and why it’s important to recycle metal packaging, and making it as easy as possible for our residents to do at home.

The Metal Matters campaign has proven successful in lots of areas across the country and I expect it to succeed here too!

All metal packaging can be recycled and common household items such as food and drink cans, jam jar lids, metal screw tops, foil, empty aerosols, foil containers and takeaway trays can be disposed of in residents recycling bins.

Rick Hindley, Executive Director at Alupro, said: ‘Working in partnership with Buckinghamshire Council provides us with a fantastic opportunity to promote best practice recycling advice to householders.

Over the past few years, the Metal Matters campaign has delivered significant results and increased the amount of metal packaging collected across the UK.

We hope to continue raising awareness and get more local councils involved in the programme.

Further information about recycling metals in Buckinghamshire can be found on the Recycle for Buckinghamshire website at www.recycleforbuckinghamshire.co.uk/metal-matters.

Further information, statistics and facts about the Metal Matters programme can be found on the Metal Matters website at www.metalmatters.org.uk.

*Source of article : Press release from Buckinghamshire Council.

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